Starbucks (with Howard Schultz)

10236.582 - 10259.057 Howard Schultz

Every store is a billboard. So you're intentionally picking real estate in these places where you're building familiarity with people. They're walking by over and over and over. You're extending the brand by doing United Airlines, by going to grocery stores. Everything is a billboard. Everything is a billboard. Why pay for customer acquisition when you can get product in people's hands?