Acquired
Starbucks (with Howard Schultz)
Howard Schultz
So ubiquity, earlier on in our conversation, I said ubiquity is an enemy of Starbucks. And it's an enemy because we can't be defined by our ubiquity. We have to be defined by the one store you come into, not based on the thousands, but that experience you have in the store. So if the ubiquity is driving trust
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