Acquired
Porsche (with Doug DeMuro)
Ben Gilbert
Right, right. On the scale thing, though, there is another order of magnitude up. And these other brands do feel much cheaper. So at around $2.5 million a year is BMW and Mercedes-Benz. And it does feel like Porsche is in a much different class than BMW or Mercedes-Benz in terms of the sort of hoity-toityness associated with it when you get to drive it and you get to own one.
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