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Porsche (with Doug DeMuro)

87.043 - 109.876 Ben Gilbert

Of course, these are expensive daily drivers with the average Porsche costing $110,000. But they have managed to nail being a prestige brand with pricing power and make a ton of cars at $350,000 per year. Today, we'll study how they cultivated such a vibrant community, which conveniently for them is comprised of extremely wealthy people.

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