Acquired
Porsche (with Doug DeMuro)
Doug DeMuro
No question. Looking back, that has become especially true as Porsche's business and all luxury brands' business have grown in Asia. At the time, though, I think they just, they had an SUV, they had done that. So it was like, all right, you know, sedan is the next place we want to compete. Let's replicate the success we had in the SUV.
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