Porsche (with Doug DeMuro)

7580.268 - 7603.745 David Rosenthal

It's funny. I thought that this, you know, was going to be a fun little digression about the Carrera GT. But I realize now, actually... This is a super important point to the business history. While they were drawing on the brand equity to make the SUV, this was a big part of putting cash back in the bank of the brand equity and to do it on the same production line as the SUV.