Acquired
Porsche (with Doug DeMuro)
Ben Gilbert
And the danger here, if you're at home and you didn't know how this ended and you were a smart business person, you'd be thinking, well, this is going to borrow against their brand equity. Like this is going to drain the bucket, not add new love to the brand bucket. And the magical, incredible, amazing thing about Porsche is they have doubled down on this strategy.
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