Acquired
Porsche (with Doug DeMuro)
David Rosenthal
So Vita King has this awesome quote about the strategy for this. We didn't want to flee from the competition into higher prices, meaning like not be in the entry-level market at all. He says, we don't want to be Germany's Ferrari. We don't want to be a big fish in a pond that's shrinking, but rather a growing fish with more room to move in a larger lake.
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