Acquired
Porsche (with Doug DeMuro)
Doug DeMuro
It was a Mercedes car. So it was a Mercedes E-Class, like a regular Mercedes sedan, but with a larger engine. And Mercedes felt that having Porsche involved would give it some sports car credibility. Porsche literally produced the car. And then Audi did the exact same thing. Audi needed more credibility because they were still kind of a fledgling luxury car brand.
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