Acquired
Porsche (with Doug DeMuro)
Doug DeMuro
It was an unbelievably difficult time. And it's kind of funny to think about because now people think of Porsche as Porsche. Like, this crazy company. It's one of the hottest brands, like you said, probably one of the most valuable brands. And it's only 30 years later. Only 30 years later. It was dire straits. I pulled up the U.S. sales figures for Porsche from this era, which is so insane to me.
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