Acquired
Porsche (with Doug DeMuro)
David Rosenthal
Let's create a new car that can replace, can be the entry level Porsche. We'll eventually introduce the Boxster. 20 plus years later, it takes Porsche a while to really get to the perfect end state of this strategy here. But for this new car, Ferry says, hey, we're not really equipped yet to, to be running multiple lines as just us, Porsche, the company, we need a partner for this new car.
0
💬
0
Comments
Log in to comment.
There are no comments yet.