Porsche (with Doug DeMuro)

3919.236 - 3945.369 David Rosenthal

This becomes super important from a business side for Porsche because they priced the 911 about 50% higher than they had the 356. Now, what they do at first, they realize this is going to create like a major price gap in our lineup here. We're going to lose a lot of customers by elevating. So they do a stopgap at the same time that they introduced the 911. They also introduced the 912.