Acquired
Porsche (with Doug DeMuro)
Ben Gilbert
All right. So that's modest counter-positioning, but not really anymore. Switching costs. I actually don't think there are switching costs in the car industry. I think there's this really interesting thing where like... Doug, you're going to laugh. My car before the Mazda CX-5 was a Honda CR-V. And like I... I completely re-evaluated it with fresh eyes.
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