Porsche (with Doug DeMuro)

10250.964 - 10282.853 Ben Gilbert

So switching gears, but staying on gross margins, because David, you brought up LVMH earlier. LVMH's gross margins, 68%. It turns out you can mark up leather way more than you can mark up cars. Like, at some point, there is some sensitivity to, like, you can't just make every Ferrari cost $8 million. Because, like, there's so much real hard costs in cars that are just not in other luxury goods.