Acquired
Porsche (with Doug DeMuro)
Ben Gilbert
I always think gross margin is an interesting place to look to understand the strength of a brand, because it's basically showing like, what can you mark up over your cost of goods sold and sell it to people and still have them swallow that price? Right. BMW, as we mentioned, 10 times more units of BMW sold than Porsche's, are down at 17% in terms of gross margin.
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