Novo Nordisk (Ozempic)

9912.998 - 9941.868 Ben Gilbert

Yeah, or put another way, how to be more profitable than their closest competitor and do so sustainably. So the seven powers are counter-positioning, scale economies, switching costs, network economies, process power, branding, and cornered resource. So the first thing I want to say is we are in the pharma industry. And so the one that has a blinking red light around it is Cornered Resource.