Novo Nordisk (Ozempic)

872.802 - 897.071 Ben Gilbert

Indiana's got a lot of cow farmers. And so the clever, really startup Eli Lilly, I mean, the company had been around for a while, but this idea of taking on real R&D risk was sort of a new concept. So the sort of startup Eli Lilly is going around hiring salespeople to bang down the door of slaughterhouses all over Indiana and say, hey, I know your waste product includes pancreases.