Novo Nordisk (Ozempic)

3965.617 - 3988.831 Ben Gilbert

And so entering the American market, you didn't necessarily need huge scale to do it. And the other thing to note is it wasn't yet the heyday of drugs, like of pharma. There weren't that many drugs that people had high demand for. It wasn't like today where everywhere you look, there's some amazing drug that could save your life depending on what conditions you have that are on TV commercials.