Novo Nordisk (Ozempic)

1858.525 - 1877.975 Ben Gilbert

When you zoom out, this complicated ecosystem of payments, healthcare providers, insurance networks, specialists, health monitoring services, and more... It creates a complex and friction-filled payment experience. Who's paying who, when, under what terms, and then you layer data privacy requirements on top. You can understand why there are a lot of forces impeding change in this industry.