Acquired
Nike
David Rosenthal
Now, interestingly, at retail, again, back to this Halo strategy, the Jordan 3s and then all Jordans subsequently, really, this is when they become the luxury brand. The Jordans are Nike's Louis Vuitton trunk. Yeah, they make a lot of revenue from them. Yeah, they sell a lot of them. But you know what? It also helps them sell a lot of wallets. Yeah.
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