Nike

9743.735 - 9769.1 David Rosenthal

Indeed. So as part of that, they renegotiate the deal. Jordan agrees to stay with Nike. The Jordan brand becomes its own sub-segment within Nike. Its own shoes, its own clothes, its own colors, its own logo, its own advertising, all managed standalone. And then ultimately, this would take several years, but it would become Nike. Zion Williamson wears Jordans. Jason Tatum wears Jordans.