Nike

8397.65 - 8425.589 David Rosenthal

Right. It goes even further. Also in the deal, the previous year... Nike had sold 400,000 pairs of Nike basketball shoes. They include a clause that Jordan gets a royalty on incremental sales in future years beyond the baseline of everything in the Nike basketball line. I did not realize that. This is how it works. We alluded to this earlier in the episode. It's the halo effect.