Nike

8360.261 - 8379.285 Ben Gilbert

And... It's brilliant counter-positioning because all their competitors basically couldn't do it. Converse has too many stars to go all around signing these, A, you get some of the upside deals. Like Nike had freaking nothing to lose. Of course they could give away some of the upside. If Converse is going to do this or Adidas is going to do this, they actually do have quite a bit to lose.