Acquired
Nike
David Rosenthal
Do you know what they are? No. No, I don't. These are not air birds. They weren't signature shoes. Nike says, we are going to make you a signature shoe. and then you were going to participate in the upside from that. They did that intentionally. It wasn't Jordan who asked for that. Nike wanted it that way. They thought, we need to incentivize Jordan to build the dream here.
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