Acquired
Nike
David Rosenthal
Right, and it goes even deeper than that. This structure was completely revolutionary. So the way shoe deals were done at the time, so Magic Johnson and Larry Bird were the biggest stars in the NBA at the time. They were both signed with Converse. Their deals were roughly $100,000 a year in cash payments to wear the Converse weapons. Ben, have you ever worn the Converse weapons? No, never.
0
💬
0
Comments
Log in to comment.
There are no comments yet.