Nike

7911.152 - 7937.286 David Rosenthal

And pretty quickly, they developed a business plan to cash in on the aerobics fad, and they made a shoe that, in Nike's principled opinion, sucked. But it went really great with leg warmers. You know, it was all white. It had soft leather that wrinkled. It looked good. Women loved it. It was everything that Nike was not. And their rise, like you said, Ben, was even steeper and faster than Nike's.