Acquired
Nike
David Rosenthal
So one thing that's worth mentioning, this is sort of obvious, but didn't click for me until really getting pretty deep in the research here for Nike. There are actually only three sports that matter. So Nike, Adidas, you know, Reebok, they sponsor lots of sports, but running, basketball, and tennis are the only sports that matter because those are the only shoes that normal people can wear.
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