Nike

6670.118 - 6693.47 David Rosenthal

When Strasser comes in, he starts doing sponsorships in a systematic manner. So he goes out and negotiates with athletes and agents. He signs up like half the NBA for peanuts. Now, not the big stars, but the journeymen, the role players in the NBA. He just obliterates them and their agents in negotiations. I mean, they're getting like, I don't even know the dollar amounts, but not a lot.