Acquired
Nike
David Rosenthal
So the first thing that Phil puts Rob in charge of is taking this really early sports marketing concept of doing sponsorship deals with athletes and And blowing it out. So they had already, before Rob joined, done the first official sponsorship of an athlete with Ili Nastassi, the tennis player. They paid him $10,000 to wear Nike tennis shoes. Oh boy, how quaint.
0
💬
0
Comments
Log in to comment.
There are no comments yet.