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Acquired

Nike

6006.678 - 6030.119 David Rosenthal

Phil comes up with the idea, because remember, he's got the Nisha UI partnership, but financing is still, like, he's scarred by this. So he goes to the retailers and says, if you commit and pay for your orders six months in advance, Blue Ribbon will give you a 7% discount, and we're going to call this the Nike Futures Program. Wow.

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