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Acquired

Nike

5962.483 - 5989.028 David Rosenthal

Yes, that's part one of just the brilliant kind of re-startup of the Nike startup playbook that Phil puts together here. Part two, equally brilliant and innovative. He comes up with an idea for what he calls the Futures Program. So the way retailing worked back then, and Nike had their own stores always, but they also sold through retailers, of course.

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