Acquired
Nike
David Rosenthal
The University of Oregon had just redone their track and made it into a polyurethane track instead of a cinder track. And Bowerman at the time was like, well, this is great. This is the future. The Olympics are going to do this and whatnot. But the shoes that I have, that I have my runners in, they're not gripping the track that well. And so he sees the waffle iron and he's like,
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