Acquired
Nike
Ben Gilbert
It's very much that. We are fiercely competitive. And at this point in time, it was to stay alive, so I get it. But for their whole existence, it's like, is there anything we can do that other people aren't doing because they kind of think you can't, but maybe we'll do it anyway and deal with the repercussions. That kind of happens with Nike over and over and over again.
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