Acquired
Nike
Ben Gilbert
people are getting financing for their business in the form of equity capital where they're willing to assign a valuation to the company and regardless of what your current sales and assets look like that sort of takes your potential future growth into account and gives you capital in exchange for that what they want is a percent of the upside you know equity investing as we know it today in startups and all of that is happening in northern california into tech companies as we chronicled on the sequoia episode with don valentine it's that era
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