Nike

3183.169 - 3207.509 Ben Gilbert

And the fact that Blue Ribbon really did have starting to become pretty real distribution at this point to the West Coast, they actually had built a brand and a trustworthiness with customers and coaches and that sort of thing for themselves that not only could Bowerman write the book and evangelize and have the idea, but they could actually get shoes onto the feet of people because out of this budding company, they actually had a little bit of distribution.