Acquired
Nike
Ben Gilbert
And he has an irrational passion for running, which basically no one else did at the time. Here's a great quote from Shoe Dog, so it's in Phil Knight's voice. In 1965, running wasn't even a sport. It wasn't popular. It wasn't unpopular. It just was. To go out for a three-mile run was something weirdos did. presumably to burn off their manic energy.
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