Acquired
Nike
Ben Gilbert
Based on letters in the University of Oregon and Nike archives, Bill Bowerman corresponded directly with many footwear manufacturers in the 1950s, so like 15 plus years before this, including Adi Dassler, directly to Adi Dassler. trying to purchase shoes for his runners directly to avoid retail markup. He made it clear he had ideas on how to make running shoes better.
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