Nike

13957.216 - 13981.814 Ben Gilbert

So there's some Nike running department who needs to be sort of obsessing over that journey and growing their sales and their share in not just race day shoes with this amazing Vaporfly stuff, but like the trainers. But look at what's actually happening in the running market. You've got Brooks, Ahn, and Hoka, all becoming billion-dollar revenue run rate companies in the last 18 months.