Nike

13589.228 - 13611.044 Ben Gilbert

Adidas has had this strategy that seems to be like celebrate eyeballs, where they'll sponsor anyone with attention. It's rappers, it's musicians. Oh boy. It's some athletes, it's celebrities, it's... Do we want to talk about Kanye? Well, this is quite interesting. So I think Nike was smart. I think they legitimately premeditated, ooh, we don't want to be associated with this person.