Nike

13529.473 - 13553.047 David Rosenthal

Yeah. Totally agree. And it's interesting, even like telling a little bit of the athlete story along the way here, too. Even that story of the product is what's important. That's kind of part of the myth of the marketing of the brand with the athletes, right? You know, the Jordan 2, the Jordan 3. Like, yeah, the Jordan 2 sucked. Sure. Like everything I said, probably true.