Nike

13165.875 - 13192.747 David Rosenthal

And these days especially, in the beginning it was athletes are billboards and Netflix shows on SportsCenter or whatever, like you're going to see the swoosh. Now with social media and the modern world, it literally is a Netflix show. People are following... You name it. Patrick Mahomes, Serena Williams. They have a following who are following their lives like a reality TV show.