Nike

12657.548 - 12683.244 Ben Gilbert

If you're going to have a pacer on a run with you, it needs to be the same pacer the whole time so that you can't cheat and rotate in pacers. You can't wear certain types of shoes that have ill-defined rules. And so Nike stages this event with their shoes that provably make you 4% faster than you've ever been before. And they drive a Tesla with a laser and a whole bunch of pacers around this guy.