Acquired
Nike
Ben Gilbert
I totally want to like ingrain it in the ears of listeners where Nike will come up with the most creative, clever way to win. And even if it's breaking a little bit of a rule, it's fine. The best illustration of this is Breaking 2. Did you watch that, David? Oh, yeah. So good. It was compelling. Unbelievably compelling. But they said, what are all the rules to competitive running?
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