Nike

12408.828 - 12429.535 Ben Gilbert

But like, why? I mean, I just think it's a bad move for Under Armour. I think this is the classic thing that we've talked about in 11 different industries of don't get caught in the middle in the age of the internet. It's so obvious in media. It's becoming obvious in universities. But be the New York Times or be acquired, but don't be the Cleveland Plain Dealer. Or be Disney or be Doug DeMuro.