Nike

12322.771 - 12349.76 Ben Gilbert

And the Jordan brand, broken out separately, like all of this excludes Jordan. The Jordan brand is the $6.6 billion business that makes up the other 16% of that pie chart. Holy God. Yeah. Yeah. Men's inclusive of Jordan, if you just assume Jordan is three-quarters men, that means that they're selling 64% of their product to men. So remember when I said at IPO they sell sneakers to men?