Nike

12100.043 - 12125.212 Ben Gilbert

And impressively, 40% of this very large business, this $50 billion revenue business, is now done selling products directly to consumers, either in stores or on their website. I can't imagine how difficult that transition is to make when you forge these long partnerships with retailers. Come back to that in a second. Their gross margin profile, 44%. So it's sort of interesting looking.