Nike

12002.252 - 12030.539 Ben Gilbert

Agreed. So, interestingly, I guess what I would conclude on power is Nike is first and foremost a brand that, from a Seven Powers perspective, most leverages scale economies to get their outsized profitability. Totally agree with that. Nice. Okay, I will catch us up now and give us the numbers on the business today and then we can go into playbook. So Nike is at absolutely astonishing scale.