Nike

11813.067 - 11841.936 David Rosenthal

So Nike announced a few years ago that their whole marketing strategy was going to be reoriented around, I think, 12 cities in the world. And they were going to focus everything they did from a marketing standpoint on thinking about what it would mean to be interesting in those cities. So what's behind that? And the cities are like New York, Los Angeles, Tokyo, Shanghai, Rio, Paris, etc.