Nike

1181.248 - 1205.117 Ben Gilbert

And this unbelievably competitive spirit is the founding element of Nike's culture that permeates to this day. At Nike, you play to win. And I think everyone shows up to work and you wear Nike stuff and you don't ever wear any of the competitors. Not to, hey, I want to try out this stuff. It's like, hey, We don't do that here. That's playing for the other team. Get off the other team.