Nike

11748.647 - 11770.899 Ben Gilbert

Yeah, it's a sleight of hand. What Nike is first and foremost is a brand. What the entity is is a brand because they don't make sneakers, which we'll talk about in a second here. They don't seem to charge more than their competitors. I'm literally looking at Adidas' gross profit margins are on average higher than Nike's. Nike's current rolling last four quarter gross profit margin is 44%.